“Backward is the New Forward” explores the idea that progress begins by looking back. Rooted in the southern landscape and nomadic ways of living, the collection draws from practices shaped by necessity, material availability, and tradition. It is influenced by my Moroccan heritage, where craft carries memory and identity. Developed in collaboration with Sidreh, an organization empowering Bedouin women through weaving, the project connects tradition with contemporary design. By reusing existing materials, it reflects a circular approach where nothing is discarded, but continuously transformed and revalued. Moving forward becomes an act of returning to place, community, and knowledge.
