Gambit
Mikey Dore
Limerick School of Art and Design
This project proposes a flexible identity system comprising of a custom typeface, icons, animations, posters, flyers, social media assets and a website, for a speculative nighttime event combining chess and live techno music named Gambit. This alternative chess club would act as a response to the decline of clubbing culture in Ireland, caused by behavioral changes among Gen Z as well as nightclub closures caused by soaring rental costs and restrictive licensing laws. Gambit events would take place in bars and venues across Ireland, using chess as a vehicle for social interaction while providing a less alcohol-centric activity for those less-inclined to drink. The events would also host local DJs, thus helping to support local music scenes affected by the loss of nightclubs. The name Gambit comes from the chess tactic of the same name, involving the sacrifice of a piece to better your position, as well as the act of taking the risk to talk to someone new at a bar or nightclub.