This project, based on the dragon rouge protest brand brief, aims to celebrate women in MotoGP, as no woman has ever competed in the race to this day. This brief asked for a series of outcomes that is based on a passionate personal belief, which I answered with a brand rollout based on classic 70s/80s racing. Using a bold retro typeface inspired by this era, as well as impactful image treatment, this project brings women to the front and centre of motorsport. These visuals, as well as the unapologetic copy, mean that women will always stand out on the start line.
