MAÏA
Cameron Walker
Staffordshire University
MAÏA is a luxury, sustainable skincare brand concept centred around pure argan oil. The project explores how Moroccan heritage, natural ingredients and modern apothecary aesthetics can be combined to create a refined and considered identity. The brand positions skincare as an intentional ritual, balancing organic warmth with clinical precision. Sustainability informed the packaging through recyclable glass, biodegradable materials and refillable systems, while natural materials such as wood and cork reinforce its tactile character. The visual identity uses refined typography, botanical imagery and muted earthy tones to communicate purity, craftsmanship and understated luxury. The project developed across branding, packaging, material choices and 3D visualisation.