This project explores how microplastics are present yet invisible parts of everyday life and how it affects us negatively. Through an awareness campaign made up of a poster and social media reels/tiktoks that lead to an informative, storytelling and interactive website, the project aims to communicate a serious topic in a way that feels engaging, relatable, and easy to digest rather than fear-driven or overwhelming. Through the website, people can learn about microplastics, their impact, and ways to reduce exposure, ending with a quiz to reflect on their own habits. This project spreads awareness around a topic that often goes unnoticed despite affecting everyone.
