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Graphic Design 35 portfolio items

Parallel - activate space for kids in the gym

Uliana Shuba

Cambridge School of Visual & Performing Arts

Parallel is a social initiative exploring how design can better support families during the early years of parenthood. It responds to a common challenge many parents face: balancing childcare with their own physical and mental wellbeing, often leaving little time for movement, self-care, or social connection. Reimagining the traditional gym as an intergenerational environment, the project combines branding, service, and spatial design to improve parental wellbeing while creating meaningful experiences for both parents and children.

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